Global Product Authentication Service
GPAS is an innovative and comprehensive cloud-based Brand Protection, Track & Trace and Consumer Engagement Service that drives business value by addressing problems and challenges that organisations face when operating within global markets.
Since its creation in 2009, GPAS has become the global standard to solving counterfeit, grey market and supply chain challenges surrounding the manufacture and distribution of finished goods. GPAS initially protected HP’s supply chain, the 9th largest in the world. GPAS has been extended to the external market and has seen a wide range of customers use the service in a variety of market sectors including Food & Beverage, Nutraceutical, FMCG, Apparel, Electronics and CPG to name a few.
At the core of any traceability program is the requirement to uniquely identify and track individual products. GPAS maps the clients value chain and the product/shipment changes of custody, business processes and traceability events. The value of GPAS is realised through GPAS business intelligence reporting for actionable analytics and alerts.
The success of any brand protection and supply chain program is to not only address the business problems and challenges but to derive real business value from the solution. GPAS has credible, domain experience and expertise in supporting our clients achieve this goal.
Download our brochure GPAS Brochure August 2017: