The challenge of grey market diversion is rapidly growing and can have serious impacts on your brand and organization. Grey market diversion occurs when genuine, non-counterfeited goods intended for legitimate…
gpasteamDecember 15, 2022
Brand Protection: The Value of Serialized QR Codes There are several reasons and advantages why global brands use serialized QR codes as part of their brand protection strategy. In this…
gpasteamSeptember 23, 2022
The best practice adopted by the most mature leading brands is to adopt a multi-layered approach to anti-counterfeiting and illicit activity management based on prevention, monitoring & detection, and finally…
gpasteamAugust 24, 2022
As a global brand, the ability to investigate deep into one’s supply chain often involves multiple systems and combination of electronic and paper data records. While supply chain traceability is…
gpasteamAugust 24, 2022
