The challenge of grey market diversion is rapidly growing and can have serious impacts on your brand and organization. Grey market diversion occurs when genuine, non-counterfeited goods intended for legitimate…
Data-Driven Brand Protection Today, more than ever, businesses are using data analytics to gain efficiencies, manage work processes, track sales, target specific markets, and many other use cases. From…
Brand Protection: The Value of Serialized QR Codes There are several reasons and advantages why global brands use serialized QR codes as part of their brand protection strategy. In this…
The best practice adopted by the most mature leading brands is to adopt a multi-layered approach to anti-counterfeiting and illicit activity management based on prevention, monitoring & detection, and finally…
As a global brand, the ability to investigate deep into one’s supply chain often involves multiple systems and combination of electronic and paper data records. While supply chain traceability is…