Solutions

GPAS Services

  • Anti-counterfeit & Brand Protection
  • Traceability Services
  • Copy Protection
  • Product Serialisation
  • Product Track & Trace
  • Product Authentication
  • Grey Market
  • Product Diversion

Anticipated Business Pain Points

Brand Manager

  • Impact of brand damage
  • Grey market activity
  • Lack of customer data
  • After hours manufacturing
  • Serialisation
  • Counterfeit prevention
  • Lack of “situational awareness”

CEO, CFO & COO

  • Reduced revenue & profit
  • Public relations
  • Share price
  • Regulatory risk & compliance
  • Brand damage
  • Inefficient operating processes

Supply Chain Manager

  • Loss of control
  • Inability to track individual products
  • Supply chain inefficiency
  • Lack of visibility of products
  • Open supply chain monitoring
  • Product recall inefficiencies

Marketing

  • Unable to personalise content
  • Limited consumer engagement
  • Inability to drive brand loyalty
  • Inability to upsell products