GPAS Blockchain Service is an extension to our existing GPAS capabilities that targets specific benefits that a blockchain solutioning approach provides enterprise clients in this domain, namely:
- Transparency (Client and Regulatory entities)
- Transparency (Brand/Market Promotion)
- Scalability/Enabling ease of SC partner participation
- Security (immutable nature of data records)
The service provides the infrastructure necessary to track physical objects in a real-world supply chain using distributed ledger technology. Records are tracked on the ledger, and are uniquely linked to the physical objects they represent. We believe that a GPAS Blockchain solution combined with GPAS business systems are a unique technology combination to enable Enterprises address supply chain business problems and challenges and unlock value from blockchain data rich in business intelligence.
Since its creation in 2009, GPAS has become the global standard in solving counterfeit, grey market and supply chain challenges surrounding the manufacture and distribution of finished goods. GPAS initially protected HP’s supply chain, the 9th largest in the world. GPAS has been extended to the external market and has seen a wide range of customers use the service in a variety of market sectors including Food & Beverage, Nutraceutical, FMCG, Apparel, Electronics and CPG.
GPAS maps the client’s value chain and the product/ shipment changes of custody, business processes and traceability events. The value of GPAS is realised through GPAS business intelligence reporting for actionable analytics and alerts.
GPAS Blockchain Solutioning Approach
GPAS have developed a strategic partnership with Microsoft Blockchain aaS (BaaS) for Supply Chain Services. This partnership allows GPAS to adopt a flexible, modular framework to blockchain solutioning. The service manages all key enterprise requirements outlined in Figure 1, enabling production enterprise adoption of blockchain technology.
In a supply chain context, the GPAS Blockchain infrastructure creates a trusted network of physical nodes. Participants on the network each own a node, where transactions can be recorded and validated thus eliminating the need for each participant in the network to trust one another. The consortium can control what code is run on the network and guarantee the correctness of its output, thereby simplifying consensus and reducing duplicative validation. GPAS facilitates integration with existing supply chain data processes so that product transactions can be easily recorded on the ledger.
GPAS Blockchain Solution architecture
The blockchain ledger is immutable, provides a single source of truth, and enables all parties in the consortium to verify each products chain of custody. Regulators may join the consortium to monitor the supply chain, perhaps further incentivising suppliers for responsible sourcing. Integration with third party services facilitate credit transactions to the consortium.
Once a product is sold, the consumer may scan the GPAS QR code to authenticate it. A one-to one relationship is then established between the consumer and the blockchain consortium. This relationship can be used to monitor brand sentiment, enhance brand loyalty and gain valuable insights into consumer preferences through the GPAS analytics and reporting services.