GPAS helps brands promote and enable packaging re-use, whilst supporting brand awareness, loyalty & creating an eco-friendly brand image associated with sustainability.
Our actions today have an impact on tomorrow. Learn how unique serialization and messaging support product reuse and recycling strategies
GPAS has an ongoing collaboration with Professor Dr. Steve Simske of Colorado State University (CSU) the #1 ranked university for sustainability & environmental programs and their School of Global Environmental Sustainability (SoGES). Their joint mission includes “conducting innovative research that leads to new and deeper understanding of sustainability issues” & collaborating with “the public, decision-makers, and other stakeholders to translate discoveries into useful information and practical solutions to pressing environmental problems”.
Suite of Proven Use Cases
Utilization of GPAS unique codes to track the lifecycle of reusable packaging from the point of manufacturing through fill and refill and eventually to the point of disposal.
Recycling Reward Promotion
Utilization of GPAS unique codes to support a brand recycling initiative by
1) serialization of individual products for recycling event reward tracking.
2) Deliver brand reward messaging and recycling center proximity information to the consumer based on consumer’s geo-location.
Utilization of GPAS traceability data (Sourcing and the path products take to market) to support the overall delivery of brand sustainability and transparency messaging to their consumers