Their joint mission includes “conducting innovative research that leads to new and deeper understanding of sustainability issues” & collaborating with “the public, decision-makers, and other stakeholders to translate discoveries into useful information and practical solutions to pressing environmental problems”.
This GPAS² collaboration is spearheaded by a research programme called REPACK – Re-use Efficiency Packaging with Analytics for Customized Knowledge program whose goal is to “provide a roadmap for how an engaged community can learn to provide higher sustainability,”
This programme has three specific areas of focus which seek to increase packaging reuse adoption through the use of GPAS² technology
- Investigating how to optimise the encoding of readable information onto packaging & exploring the best ways to convey reuse information to consumers via mobile phones
- Investigating how best to insert reuse of the package into the supply chain
- Investigating how to engage diverse populations in the reuse in support of multiple reuse cases.
Steve Simske Bio :
Dr. Simske is a former HP Fellow, Vice President, and Director in HP Labs. He is the author of more than 450 publications and more than 200 US patents (many more worldwide). Steve was a member of the World Economic Forum Global Agenda Councils from 2010-2016, including Illicit Trade, Illicit Economy and the Future of Electronics. In his 20+ years in industry, Steve directed teams in research on 3D printing, education, life .sciences, sensing, authentication, packaging, analytics, imaging and manufacturing. His books “Meta-Algorithmics” and “Meta-Analytics” address intelligent systems. He is currently co-authoring books on Industrial Inkjet Printing (Wiley, 2nd ed., 2021) and Text Analytics (2020).